J2O Glitterberry: Getting excited for the party season
Campaign details
Category name: BeveragesAgency: IdenticaAdvertiser: Britvic
Exectutive summary
Identica is very proud to present J2O Glitter Berry - a winter limited edition from J2O that proved how much innate potential this established brand still possessed.
Limited editions are an important weapon in any brand's arsenal - an opportunity to ask the public to reappraise the brand and bring in new users particularly for an established favourite like J2O.
J2O Glitter Berry had already appeared in pubs and bars and on supermarket shelves for the three previous Christmas holiday seasons....