Isklar Natural Mineral Water
Packaging
Structural
Blue Marlin
EXECUTIVE SUMMARY
In 2007 the founders of Isklar approached Blue Marlin with a one word brief; “Wow”. They had found one of the world's purest waters and knew they needed a truly show-stopping bottle to make an impact in the fiercely competitive UK mineral water market. Isklar had to convince retailers that it was worth embracing a new brand and compel consumers to try it. The design had to convey and justify its everyday premium positioning just as the economy took a downward turn and the media backlash against bottled water gathered...