Harrogate Spring Water
Agency: Thompson Brand Partners
Executive summary
The UK bottled water market is tough. Dominated by a handful of famous brands and own-label product, growth is a difficult task, especially for an independent bottler.
Enter Harrogate Spring Water. This relatively small business run by the Cain family, has not just held firm, but, thanks to a rebrand and new positioning, has grown. Profits have increased by 47% in just two years, and their market share by 6%. This growth exceeds the big boys with their much bigger budgets.
How?
The water market had...