Freedom Finance Repositioning

This case study details how Freedom Finance, a loan broker, repositioned its brand to increase loan applications in the UK.

Freedom Finance Repositioning

Agency: Conch Associates

Executive summary

In July 2015 Conch Associates were commissioned by Freedom Finance Ltd. to re-evaluate and rebrand their company.

Freedom Finance are a leading UK loan broker who source competitive loans on behalf of their applicants from over 20 leading lenders (who sit on their lending panel).

Following research (undertaken by Mustard research) Freedom Finance had a desire to reposition themselves and distance themselves from any perceived link to pay day lending, but first and foremost, they wanted to stimulate an increase in not only completed, but good quality loan applications.

The creative...

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