Dune 'Catwalk Concept'
Agency: Four-by-Two
Executive summary
Fashion footwear brand Dune has a vision to be a truly global brand: with a store in every fashion capital in the world. To stand out and to achieve successful trading environments in existing – but increasingly competitive – markets, as well as new ones, The Dune Group recognised that it needed to invest in a new store design that would achieve a number of aims. Four-by-Two was invited to create the new store concept that would have the desired impact and 'wow' factor – driving footfall into stores – but also...