Crimestoppers: Scratch'n'sniff cannabis campaign
Agency: Felton CommunicationClient: CrimestoppersBrand: Scratch'n'sniff Cannabis CampaignCategory: Design for Society
"We are delighted with the success that the Crimestoppers' cannabis cultivation campaign has experienced. It has over-achieved on all of its objectives."
Lucy Reid Campaigns Manager Crimestoppers
Executive summary
The brief
A national campaign to generate information about cannabis cultivation from the public.
Raise public awarenesss of the social and economic consequences of cannabis farms.
The challenges
Cannabis is seen by many as the more acceptable side of recreational drugs so asking people to report cultivation was...