Crimestoppers: Scratch'n'sniff cannabis campaign

This case study describes how Crimestoppers, the crime-fighting organisation in the UK, developed a national campaign to generate information about cannabis cultivation from the public and highlight the social and economic consequences of cannabis farms.

Crimestoppers: Scratch'n'sniff cannabis campaign

Agency: Felton CommunicationClient: CrimestoppersBrand: Scratch'n'sniff Cannabis CampaignCategory: Design for Society

"We are delighted with the success that the Crimestoppers' cannabis cultivation campaign has experienced. It has over-achieved on all of its objectives."

Lucy Reid Campaigns Manager Crimestoppers

Executive summary

The brief

  • A national campaign to generate information about cannabis cultivation from the public.

  • Raise public awarenesss of the social and economic consequences of cannabis farms.

The challenges

  • Cannabis is seen by many as the more acceptable side of recreational drugs so asking people to report cultivation was...

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