Cawston Press Sparkling Cans

This case study explores how Cawston Press, a British soft drinks manufacturer, was capable of increasing sales with its promotion of taste and excitement in a commoditised sector.

Cawston Press Sparkling Cans

Agency: Pearlfisher

Executive summary

Under the context of a declining market, combined with production challenges, it seems unbelievable that any brand, let alone a relatively small player like Cawston Press, with no heritage in carbonated soft drinks, and little in the way of marketing spend and distribution power compared to the likes of Coca-Cola, could buck the downward market trend and succeed.

But the small are often mighty, especially when they have a market disrupting unifying idea and brand design. And that's the story of Cawston Press Sparkling Cans. The success of this range is...

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