Buttermilk rebrand

Buttermilk, the Cornish fudge brand, increased sales of its branded range throughout the UK by positioning its product as both a gift and a snack.

Design consultancy: Kingdom & SparrowAdvertiser: Buttermilk Confections

Executive Summary

CHANGING PERCEPTIONS OF CORNISH FUDGE

Buttermilk is a brand with a story to tell. A much beloved family-run, local Cornish brand who has been traditionally handmaking confectionery since the 1960s, they own one of Cornwall's oldest fudge shops in Padstow. But they wanted to set their sights high, taking their Cornish story further a field to become the nation's most beloved confectioner.

Buttermilk produced their own brand products, but they largely sold to the summer tourists in Cornwall. 80% of their sales came from making delicious handmade confectionery...

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