Bush @ Argos

The Bush electronics brand in the UK had been eroded through perceptions of poor quality and inferior technology.

Bush @ Argos

Bonfire Creative Intelligence

Client: Home Retail GroupCategory: Corporate/Brand Identity (Design and implementation costs under £100,000)

Executive summary

The Bush brand had significant heritage in the UK market but oven the years the brand's value had been eroded through perceptions of poor quality and inferior technology. The brand was delivering static sales across Argos and was coming under threat from the increase in budget brand technology sales within the grocery sector.

Argos is a unique retail environment in the UK and Ireland where customers are normally unable to see and touch what they're...

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