Brew York Craft Brewery brand packaging

Brew York, a British craft brewery, created a brand mark through a redesign of its packaging that saw each product be given its own character, pattern or symbolism.

Design consultancy: United by DesignAdvertiser: Brew York Craft Brewery

Executive Summary

In 2015, the co-founders of Brew York knew what they were setting out to do; however the speed they have been able to achieve some of their goals has come as a shock even to them.

Branding has been at the core of their business plan since the beginning, and our challenge was to merge influences from a number of sources to create an impactful brand mark for Brew York which did not rely on category cues often seen in other beer brands, for example, the...

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