Bottlegreen Drinks

Brand awareness and penetration of Bottlegreen's cordials were low in 2007, although repeat purchase was high.

Bottlegreen Drinks

Agency: Ziggurat BrandsClient: The Bottlegreen Drinks CoCategory: Branded Drink

Executive summary

In 2007, Piper Private Equity backed the Bottlegreen Management team in an MBO and set out to build a brand capable of ongoing profitable growth. They planned to exit in five years.

Research indicated that brand awareness and penetration was low, while repeat purchase was high so the product was good. The brand sold well in Waitrose. Just Waitrose. Therein lay the problem; Bottlegreen had mutated into a Waitrose own label look-alike and unsurprisingly, outside that environment it fared less well.

The...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands