Balance Water

The founders of Balance Water, a niche-market, wellbeing water product, wanted to take their brand mainstream.

Balance Water

Packaging

Branded – Drink

Blue Marlin

EXECUTIVE SUMMARY

Balance Water is a unique product – unflavoured functional spring water designed to affect emotional wellbeing using pure, natural flower essences. Launched in the US in 2007, Balance Water was very much a niche product served in upmarket hotels and first class airline cabins, and sold in specialist health food stores. The founders had ambitious plans to take the brand mainstream and tackle the likes of Evian head on for a place in people's everyday drinking repertoire. But they were never going to manage it with the previous packaging.

Blue...

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