Atlantika brand creation

This case study describes how the fish supplier Ocean Trawlers created the Atlantika brand to add value to their premium Cod and Haddock products.

Atlantika brand creation

Campaign details

Category name: Food producersAgency: Carter Wong DesignAdvertiser: Ocean Trawlers

Executive summary

Established in 1997, Ocean Trawlers is one of the foremost suppliers of fish to the global restaurant and food industries.

It conducts its fishing in an exemplary way, conforming to industry best practice standards and has the prized Marine Steward Council (MSC) certification for sustainability for its main products, Cod, Haddock and Alaska Pollock.

In an industry that normally trades their products as commodities, this visionary company identified an opportunity to add value to their premium Cod and Haddock products by marketing...

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