Aquafresh Kids Toothbrushes and Teether
DCA Design International and Brand Union
Executive Summary
The challenges facing parents to ensure the oral hygiene of children are unprecedented. Recently published UK data shows that on average 4–10 year olds are exceeding the maximum recommended daily intake of sugar by more than a third.1 In the US tooth decay is the most prevalent chronic disease for children, accounting for 1 in 4 cases nationally.2
Much of this sugar is not coming from the classic sweets and sugary drinks, which many parents know to avoid, but from 'stealth sugars' (often added...