Data dreamboats and other content lessons from the WARC Awards

Brian Carruthers

Ideas are crucial to content and the best are sustainable ones that can outlast a particular campaign to communicate the brand on a long term basis.

There are many ways for brands to approach content and guest speakers at the 2017 WARC Awards presentation evening in London had their own preferences, reflected in their favourite entries, which they revealed to the audience.

Data dreamboats

Rob Isaacs, Head of Content & Partnerships at ‎Lucky Generals and a member of the judging panel for the Effective Content Strategy category, was enthusiastic about the role data can play in creating content. “Data can be your friend,” he declared, “especially in engaging a client in their language and making sure that you get the budget to actually create quality content...

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