Data-activation in real-time advertising

Nathan Barling

This article suggests ways to build contextually relevant, personalised and meaningful campaigns that go beyond 'always on' to be 'always ready'.

Data-activation in real-time advertising

Nathan BarlingiProspect

In the hyperconnected world, advertising campaigns must leverage data and insights to create a message that is personalised, contextually relevant and meaningful. To stay ahead of the curve, advertisers need to replace 'always on' with 'always ready'.

New technology

This article is part of a collection of articles on the marketing opportunities in new technology. Read more.

In today's hyperconnected digital advertising landscape, it has become an imperative to leverage data in a way that helps craft and target messages for our consumers. In order to find the perfect blend between...

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