DANCOW Fortigro UHT: Virtual lunch box

Growing-up milk brand Dancow FortiGro ran a promotional giveaway on mobile and social media to drive brand equity, increase footfall to stores, and increase sales of its Dancow FortiGro UHT variant in Indonesia.

Campaign details

Brand: Nestlé / DANCOW FortiGro UHTLead agency: AdColonyCountry: Indonesia

Strategy

Objective

One common problem faced by busy mothers is their lack of control over what their children eat in school. They are worried that their young ones might not get the nutrition they need due to a lack of healthy options. It is a constant challenge for many mothers to find a simpler way to prepare a healthy meal for their school-going kids daily.

To address the issue, DANCOW FortiGro decided to lead a campaign to promote DANCOW FortiGro UHT, which comes in...

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