DANCOW FortiGro: Celebrating the 'best mother' together with thousands of Indonesian mums

Growing-up milk brand Dancow Fortigrow created a mobile interaction based on emojis to reach young mums on Mother's Day to increase brand equity and drive customer retention in Indonesia.

Campaign details

Brand: Nestlé / DANCOW FortiGroLead agency: Mindshare IndonesiaCountry: Indonesia

Strategy

Objective

Mother's Day is celebrated in Indonesia on 22nd of December, a day dedicated to express love and gratitude to mothers. This is also a time where all Growing Up Milk Brands focus on on adopting similar messages as part of the tactical campaigns. DANCOW FORTIGRO identified the opportunity to tap on the occasion and used this moment to increase their relevance to the mothers as the age appropriate milk for their children. This was done to increase the brand equity of DANCOW...

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