Damien Comic-Con

This case study outlines how A&E Television Networks show, Damien, was advertised at the US's Comic-Con using guerilla marketing tactics to earn media coverage.

Damien Comic-Con

Comic-Con is known to be a crowded, saturated landscape full of brands trying to catch your attention. In the midst of the advertisements, each year religious protestors situate themselves in the middle of the brand activations, marching with signs that say "Jesus Saves" and handing out "Get Out of Hell Free" cards. We saw these protestors as the perfect opportunity to break through the clutter and introduce our new show, Damien. Looking to activate a playful and eye-catching guerilla campaign that would get us noticed, we took an unusual approach and sent a team to the streets alongside...

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