Dainik Jagran Sanskarshala: A newspaper initiates the quest for meaning
Campaign Details
Brand owner: Jagran Prakashan LtdAgency: Mc Cann EricssonBrand: Dainik JagranCountry: IndiaIndustry: NewspapersChannels: Content marketing, Events experiential, Integrated, Newspapers, Radio, Social media, Television, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
A changed economy reflects changed ethics and brings about changed identity. The current meritocracy-based economic system brings out the worst in us. A big paradox of the current era is that economic progress is often inversely related to ethical values.
We're now...