Dainik Jagran Sanskarshala: A newspaper initiates the quest for meaning

This case study shows how Dainik Jagran, India's largest read newspaper, decided to counter a nationwide loss of values with its educational, cross-platform initiative.

Dainik Jagran Sanskarshala: A newspaper initiates the quest for meaning

Basant Rathore

Campaign Details

Brand owner: Jagran Prakashan LtdAgency: Mc Cann EricssonBrand: Dainik JagranCountry: IndiaIndustry: NewspapersChannels: Content marketing, Events experiential, Integrated, Newspapers, Radio, Social media, Television, Word of mouth, advocacyBudget: Up to 500k

Executive Summary

A changed economy reflects changed ethics and brings about changed identity. The current meritocracy-based economic system brings out the worst in us. A big paradox of the current era is that economic progress is often inversely related to ethical values.

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