DaimlerChrysler Corp.: There's Only One campaign
Rebecca StanfelOVERVIEW
Jeep was a division of the Chrysler Group, a Detroit-based subsidiary of the DaimlerChrysler Corporation that was responsible for the manufacturing, sale, and marketing of the Chrysler, Jeep, and Dodge brands in the United States. The Grand Cherokee, which was introduced in 1992, was a major vehicle for Jeep. It had helped initiate the market for smooth-handling, road-friendly, midsize sport-utility vehicles (SUVs) in the 1990s and was still a leader in that category. Competition from other midsize vehicles, such as the Ford Explorer, combined with customer migration to both bigger and...