DAF Trucks/PACCAR Parts: Market to the MAX
Draftfcb Amsterdam
PACCAR Parts is a division of PACCAR, responsible for the after market parts supply of PACCAR truck brands (DAF, Kenworth, Peterbilt) and the after market brand TRP (parts for all makes of trucks and trailers). PACCAR Parts Europe is embedded in the DAF Trucks organization in Eindhoven in The Netherlands, and is responsible for the parts business, distributing exclusively through the independent European DAF dealer network. PACCAR Parts Europe actively supports DAF dealers in their continuous efforts to fully respond to the aftermarket needs and wants of their customers.
OBJECTIVES
Develop...