Dacia Family Project
Campaign Details
Brand: DaciaBrand Owner: RenaultLead Agency: OMD Italy; Publicis ItalyContributing agencies: Bedeschi Film; Publicis Consultants ItaliaCountry: ItalyIndustry: Compact, small family cars, Mid-size, large family carsChannels used: Direct marketing, Events experiential, Mobile apps, online display, Print - general, unspecified, social media, Sponsorship - event, property, and Websites micrositesBudget: Up to 500k
Executive Summary
Dacia Family Project made the most of the attention the Italian media dedicate to football, by bringing a positive focus to passion and sport...