Introduction
We are living in what are - to borrow Charles Dickens' famous opening line - the best of times and the worst of times, to be doing market intelligence. We have more data and probably less capacity to deal with it than ever. We can get our questions answered instantly and yet we lack the time to make sense out of the answers. Businesses are more and more reliant on us to guide them in this volatile, uncertain, complex and ambiguous world, yet we are ourselves less certain that we have the right tools and insights to do so....