Culture Hack: How BT unlocked a culture change formula to inspire children to build skills and careers in tech literacy

This case study shows how BT, the British telecommunications services company, used a mixed-methodology study to positively influence the culture around Generation Z's attitudes and behaviours regarding the use of technology.

Culture Hack: How BT unlocked a culture change formula to inspire children to build skills and careers in tech literacy

Emma Worrollo, Laura Pamment, Dema Metreweli and Liz WilliamsThe Pineapple Lounge, BT Business and BT

Summary

We were immensely proud to have delivered this important piece of new cultural insight along with real tools and solutions that have made a significant positive impact. On the surface, this challenge may seem somewhat ironic; stimulating a digital generation to ensure it is skilled and interested in careers in technology – a space that is widely believed to be instinctively interesting to...

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