Crocs: Find your fun
Campaign details
Agency: McKinneyBrand: CrocsAdvertiser: Crocs
Summary
Crocs was a brand that used to be great.
For years they dominated the casual-shoe corner of the market. But eventually the fad wore out…and Crocs became irrelevant.
The planning team faced a difficult task: We needed to breathe life back into a brand that few cared about anymore.
As we dove into research, we uncovered a simple but important truth: Crocs are fun. They're bright and colorful, but more than that, they're the shoes you wear when you want to be comfortable and...