Reponsible drinking: Time for a responsible debate?

Alcohol advertising in Britain is constantly under fire, with several well-publicised attacks on the industry.

Reponsible drinking: Time for a responsible debate?

Richard Somerville, Josh McBain and Emma Taylor

INTRODUCTION

Although the UK is regarded globally as the ‘gold standard’ of advertising regulation, alcohol advertising in Britain is constantly under fire. An early 2010 report on alcohol by the Health Select Committee called for much tighter restrictions on alcohol advertising and marketing on the grounds that ‘the current system of controls on alcohol advertising and promotion is failing the young people it is intended to protect'.1Later last year, the World Cup sparked controversy over the increase in the number of alcohol adverts children...

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