Creamsilk, Sunsilk, Dove, Clear, Tresemme, Toni & Guy: All Things Hair
Maria Antonea Bernardino
Campaign details
Brand: Creamsilk, Sunsilk, Dove, Clear, Tresemme, Toni & GuyBrand owner: UnileverLead agency: OgilvyOne Worldwide PhilippinesContributing agencies: Ogilvy & Mather Advertising PhilippinesCountry: PhilippinesIndustry: Hair careMedia: Online video, Social mediaBudget: Up to 500k
Executive summary
The Hair Care category is one of the biggest traditional advertising spenders in the Philippines. (Source: Kantar Media, 2014) It's a mature category with nearly 100% household penetration so brands are aggressively communicating beauty superiority to...