Coupons, Inc: Goodbye, Grandma

US digital coupon firm, Coupons, Inc., wanted to target executive brand marketers and agency representatives who make promotional decisions, with the aim of acquiring new accounts.

Coupons, Inc: Goodbye, Grandma

Farstar Inc.

ENTRY INFORMATION

Category: Business and Consumer ServicesCountry where program ran: USADate program started/ended: 20 February – 31 May 2008

Product Description: Coupons Inc.'s core couponing, customer acquisition, and e-mail marketing services provide clients with creation, distribution, tracking and reporting of consumer-printed coupons that can be used for traditional in-store redemption.

Advertiser/Client Name: Coupons, Inc.Media Channels: DirectMailWebsite: http://www.pastherprime.com/KevinLofgren

STRATEGY

Marketplace Challenge:

Coupons Inc.'s challenge was to gain access to executive decision makers at target companies in order to identify appropriate contacts and win new...

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