Campaign details
Brand: Counter Terrorism PolicingBrand owner: UK GovernmentEntrant company: AMV BBDO, LondonMarket: United KingdomSector: Military & emergency servicesMedia channels: Online video, Public relations, Search marketing, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
This is a paper about extremism. About how a deeper understanding of our audience led to a reframing of the conversation around radicalisation. Driving behaviour change when it mattered most.
But it is also a case study about doing more with less. About how a communications strategy can succeed with no...