Countdown: myCountdown - building on success and going one better

This case study explains how Countdown, a supermarket chain in New Zealand, used data driven personalisation to increase the effectiveness of its loyalty programme emails and boost sales.

Countdown: myCountdown - building on success and going one better

Executive summary

Product Description:

Countdown, one of three main brands in the New Zealand grocery sector, operates 185 supermarkets nationwide, has 39.6% market share and serves 2.7 million New Zealanders (population 4.5million). Each store offers a unique set of over 5,954 weekly specials (17,175 total products per store) for purchase in store or online.

Objective of the Campaign:

Countdown operates in the highly competitive New Zealand grocery sector where a market share point or percentage sales shift equates to millions of dollars in revenue lost or gained. With total weekly...

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