Countdown: myCountdown - building on success and going one better
Executive summary
Product Description:
Countdown, one of three main brands in the New Zealand grocery sector, operates 185 supermarkets nationwide, has 39.6% market share and serves 2.7 million New Zealanders (population 4.5million). Each store offers a unique set of over 5,954 weekly specials (17,175 total products per store) for purchase in store or online.
Objective of the Campaign:
Countdown operates in the highly competitive New Zealand grocery sector where a market share point or percentage sales shift equates to millions of dollars in revenue lost or gained. With total weekly...