Coronavirus disruption: 10 ways brands can succeed in e-commerce

Focusing on marketplaces, and in particular Amazon, this research explores the impacts of the coronavirus outbreak on the retail landscape, uncovers learnings from previous examples and arms marketers with a comprehensive list of actionable insights to activate in these uncertain times.
  • In the opening weeks of COVID-19, physical retail surged as shoppers began to realize they’d need a longer lasting supply of necessities.
  • As regions began enacting social distancing, this trend came to a swift close and supply shifted primarily to e-commerce, with demand still high, leading to a rapid growth in e-commerce revenue.
  • Consumers have initially shifted their spending to staples and necessities, which comes from concerns about supply, as well as concerns about their financial well-being amidst plummeting stock markets and widespread news of layoffs....

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