Cornetto: The New Symbol of Love!
Campaign details
Brand: Kwality Walls CornettoBrand Owner: Hindustan Unilever LtdLead agency: Mindshare IndiaContributing agencies: Lowe LintasCountry: IndiaIndustry: Confectionery, dairy products, fats, oilsChannels used: Cinema, content marketing, events, experiential, newspapers, other, ambient media, outdoor, out-of-home, radio, social media, televisionBudget: 1 - 3 million
Executive summary
Roses, chocolates, stuffed toys, jewellery are all old ways of showing love. Our task was to make Cornetto ice cream the new symbol of love. Consumers, or...