Cornetto 'Love Ride': Re-establishing Cornetto as the global icon of teen Love

This case study explains how Cornetto, the ice cream brand, created a global campaign to target teenagers, and then adapted it locally to build relevance.

Cornetto 'Love Ride': Re-establishing Cornetto as the global icon of teen Love

Erwin Flores

Campaign details

Brand owner: UnileverLead agency: Lola (Lowe and Partners)Contributing agency: PHDBrand: CornettoCountry: Australia, Belgium, Ecuador, Germany, India, Indonesia, Italy, Malaysia, Mexico, Netherlands, Portugal, Russian Federation, Singapore, South Africa, Spain, Thailand, Turkey, United KingdomIndustry: Dairy products, fats, oils, Food industry, marketChannels used: Cinema, Earned media, buzz, Events and experiential, Internet - display, Online video, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store, Radio, Sales promotion, Social media, Television, Word of mouth, advocacyMedia budget:...

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