Content marketing tips from Intel, Brightcove and Click2View

This event report provides a selection of tips about how brands can maximise the impact of their content marketing efforts, based on insights from Intel, Brightcove and Click2View.

Content marketing tips from Intel, Brightcove and Click2View

Low Lai Chow

Content marketing may be one of the hottest topics currently under discussion among marketers, but too many of them solely focus on the first half of the equation and regard the need to invest in distribution as a "dirty secret".

That was the view of Jamshed Wadia, head of social media for Asia Pacific at technology firm Intel, while speaking at SES Singapore, a conference held in late 2013. "A lot of people think: shouldn't creating great content be enough?" he said. "It's just 50% of the job.

"A...

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