Content in 2017: How video is transforming social marketing

This article, taken from the Warc Toolkit 2017 report, explores how the proliferation of video is transforming social media marketing by turning social platforms into broadcast media.

Content in 2017: How video is transforming social marketing

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Social video is experiencing massive growth as a content marketing format, and this growth is expected to continue in 2017. Video is in some ways transforming social media marketing, turning social platforms into broadcast media.

Toolkit 2017

This article is part of Toolkit 2017, Warc's guide to six trends for the year ahead, produced in association with Deloitte Digital.

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