Consumer Council for Water: Sink sense – kitchen sink habits caught on camera

Blue Marble Research,a research agency, conducted an observational study in the UK.

Summary

Climate change means that the need to reduce household water consumption is increasingly urgent. However, the water sector's understanding of how we use water at home still relies heavily on self-reported data – and little is known about how accurately this reflects actual behaviour.

Blue Marble has recently worked with CCW (formerly the Consumer Council for Water) to conduct an observational study which breaks new ground for the industry. We observed kitchen sink water use in 15 households, using motion-sensitive cameras. As far as we are aware, the water sector has never previously used video technology to research household...

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