Campaign details
Brand: Confused.comBrand owner: RVUEntrant company: PHD, LondonIdea creation: PHD, London / Karmarama, Part Of Accenture Interactive, LondonMedia: PHD, London / Drum, LondonMarket: United KingdomSector: InsuranceMedia channels: Email marketing, Merchandise & free gifts, Newspapers, Online display, Outdoor, out-of-home, Radio & audio, Search marketing, Social media, Sponsorship - media, Television, Video on demandBudget: Over 20 million
Executive summary
Nearly 20 years ago, Confused.com founded the price comparison category, putting the consumer in charge when it came to finding the best insurance deals.
But...