US digital future in focus 2014

This report analyses how media consumption in the US has changed, including the shift towards digital, and what this means for businesses.

US digital future in focus 2014

Introduction

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. While certain industry observers lamented a relative lack of tech product innovation, what such proclamations ignore are the profound changes in digital consumer behavior across a variety of sectors, including mobile, social media, video, advertising, search and e-commerce. The incredible evolution occurring in the marketplace today is the result of several transformative shifts:

Platform Shifts:Consumers are...

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