Marketing to millennials: Five things every marketer should know

This report discusses the distinct media consumption habits of US millennials as an indicator of the media landscape in the future.

Marketing to millennials: Five things every marketer should know

Millennials, the generation born beginning in 1980 (and defined for the purposes of this analysis as adults ages 18-34), are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. While those age 35 and older still comprise the majority of media audiences in the U.S., Millennials account for a disproportionate share of total screen time and provide a useful glimpse at what the future of media consumption will look like. As time goes on, the different viewing habits and behaviors of Millennials will only...

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