Competitive intelligence on the net

This paper examines the ways in which firms use the internet and its contents to conduct competitive intelligence.

Competitive intelligence on the net.

A multinational perspective on ethical practices.

Sylvia Long–TolbertDrexel University and Patrick E. MurphyUniversity of Notre Dame

INTRODUCTION

The reality of a global economy has finally arrived after several decades of anticipation and uncertainty about its impact on the competitive environment. Rapid developments in information technology, restructuring of industries, and increasing competition from indirect competitors are other factors that have further intensified competition worldwide. As multinational firms are challenged to keep pace with these developments, they have learned that failure to monitor the competition can spell corporate suicide in a global marketplace...

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