Comparative advertising: the advertising industry's own brand of consumerism
Andrew KershawOgilvy & Mather
Friends, Admen, Persuaders, lend me your ears.
I come to bury comparative advertising, not to praise it.
Stanley Tannenbaum says it is a Good Thing,
And Stanley is an honourable man.
I speak not to disprove what Stanley spoke,
But here I am to speak what I do know.
You all hated it once, notwithoutcause.
What cause withholds you then, to bury it?
Oh judgment, thou art fled to brutish beasts in Washington,...