Coca-Cola: The Social Coke Studio
Tahaab Rais
Campaign details
Brand: Coca-ColaBrand owner: The Coca-Cola CompanyLead agency: FP7/DXB (Part of McCann Worldgroup)Contributing agencies: UM MENA, DubaiCountry: United Arab EmiratesIndustry: Carbonated soft drinksChannels used: Content marketing, Games & competitions, Internet - display, Mobile & apps, Online video, Product placement, Public relations, Social media, Word of mouth, advocacyMedia budget: 500k - 1 million
Executive Summary
Music is a passion point for youth in the MENA region.
Coke Studio was created by Coca-Cola in MENA bringing the best of...