Coca Cola – Caution: Refreshing (Spain)
Agency name: MOMENTUM Client name: COCA COLA Category: Innovative Idea or Concept
BACKGROUND
The concept of the summer campaign Nestea 2007 “Caution: Refreshing” revolved around holding a series of street activities in Spain, to make the public aware of the message.
OBJECTIVES
Communication Task:
The concept of the summer campaign Nestea 2007 “Caution: Refreshing” revolved around holding a series of street activities in Spain, to make the public aware of the message.
STRATEGY
First Phase
Surprise and bewilderment were seen on faces, following the appearance of a 5 ton...