Campaign details
Brand: Coca-Cola MoroccoBrand Owner: Coca-ColaLead Agency: FP7/CasablancaContributing Agencies: UM MENA, CasablancaCountry: MoroccoIndustries: Carbonated soft drinksMedia Channels: Content marketing, Events & experiential, Online display, Outdoor, out-of-home, Print - general, unspecified, Radio, Social media, Sponsorship - media, TelevisionBudget: Up to 500k
Executive summary
For Coca-Cola to win back the lost "share of heart" with Moroccan mums, we went beyond traditional advertising and gave back more than we took, as we created The Mama Cooking Show – a unique, transmedia branded content platform in the FMCG...