Coca-Cola: Living The Rainbow

Coca-Cola, a soft drinks brand, supported Team Pride’s Rainbow Laces campaign in English football and championed it throughout the business by putting rainbow welcome mats outside 10 Premier League stadiums.

Executive summary

What we’re doing shouldn’t be considered brave. It should be normal, everywhere. But it isn’t.

More than a third of LGBT staff hide who they truly are at work, fearing discrimination. 1 in 5 have been victims of workplace homophobia. In Russia and Poland, legislation actively denigrates LGBTQ+ people. In Hungary, Coca-Cola’s 2019 Love is Love campaign caused political outrage.

We’ve been fighting for change for a long time. The difference this year is that we’re being bolder than ever - and turning our focus inwards.

Like our 2019 partnership with Stonewall. This marked a step change for...

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