#LetsDoThisTogether
BCW generated an environmental movement that inspired all Mexicans to be part of the recycling process and changed their perception about Coca-Cola Mexico's initiatives to achieve a World Without Waste: leading engaging conversations through the company's first paid corporate influencers campaign, which reached number 5 trend in YouTube; driving long term solutions with key government and business players, organizing its first open media forum with authorities; and renovating credibility with a new fact-based narrative that achieved more than 650 stories of positive media and digital coverage, reaching more than 175 million impacts with an estimated price value of 6...