Campaign details
Brand Coca-ColaAdvertiser The Coca-Cola CompanyAgencies Medialand Chinese TaipeiMarket TaiwanSector Soft Drinks
Executive summary
The 2020 Coca-Cola Taiwan City Can idea perfectly demonstrated Coca-Cola’s brand spirit - to include (embrace our differences through 10 City Pack) and to unite (appreciate and the precious human traits through Taiwan Pack). Deeper consumer insight in Taiwan with social platform activation, MV, digital films, and more exciting trade executions.
The campaign was successful and hit the sales KPI including brand love score, sales performance as well as to drive recruitment & frequency into...