Coach taps Apple's iMessage – and abandons its branded app

This event report addresses how Coach, the high-end fashion brand, is leveraging Apple's iMessage service to engage consumers.

Coach taps Apple's iMessage – and abandons its branded app

Stephen WhitesideWarc

Last month, Apple launched a new version of iMessage, a peer-to-peer communications tool that lets users include stickers, animations, games, video and even payment options in their digital conversations.

While the global spread of a new set of emojis and features would seem to be the most visible element of the tech rollout, a dedicated iMessage App Store  – a place where brands may enrich consumer interactions with content that includes even more emojis, as well as audiovisual materials or even real-time sports scores – likely will...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands