C-Lium: Beautiful from within

Fibre-based supplement C-Lium wanted to increase brand awareness in the Philippines and position it as a relevant product for those trying to manage their weight.

C-Lium: Beautiful from within

Carla Cifra

Campaign details

Brand owner: Pascual Laboratories – Consumer HealthCare DivisionAgency: OMD PhilippinesBrand: C-LiumCountry: The PhilippinesChannels used: Branded content, Events and experiential, Magazines - consumer, Newspapers, Outdoor, out-of-home, Print - general, unspecified, Product and other sampling, Public relations, Sponsorship - event or property, TelevisionMedia budget: 500k - 1 million

Executive summary

The increasing trend for proper weight management is driven by the realization that obesity often exposes one to the risk of cardiovascular diseases, stroke and diabetes; thus Filipinos are trying to lose weight...

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